Bendigo SEO Web Design

Being a freelance designer/developer team is a blessing in disguise to you, yes as freelancers we can give you more time and focus a lot more on the little details that may either be overlooked because of time restraints Or otherwise cost you more because your on the clock.

Finding a good freelancer, let alone a team of good freelancers is something a business today should hang on to, if you get a hold of a good one you’ll be in a win win situation. We can and will always give our clients that little bit more, it’s basically a motto “We'll give you more for less….”

Believe web development has layers

We structure content with XHTML, PHP and handle the design with cutting edge CSS,  control the user interactivity through unobtrusive JavaScript and frameworks. By separating these components into separate layers.

The look and feel of your website is controlled through these different elements, each makes the site easy to update, control and maintain as the site grows, thus your website pages load a lot quicker because of the organization and reduction of these items. This in return makes your site friendly to use, impacts the user viewing it and makes them want to return!

“Advanced features and years of perfection give us the edge to get your business website the best start possible. If your serious about getting something hard hitting with visitors first impression impact,  lets talk...”

Ajax to improve the user experience

We use Ajax to interact with the server, without making the visitor load a new page. This allows for a more enjoyable user experience, it’s not interrupted by having to load a new page, and it speeds up interaction with the server, as the visitor does not have to download any unnecessary data. Instead the information is updated on the page seamlessly without most users ever knowing.

We follow the World Wide Web Consortium (W3C), CSS, HTML, XHTML formatting practice.

In the past, there were only a couple of browsers and it was easy to test a site in each one. Today there are hundreds, each with many revisions, page render methods and so-on. By coding to agreed standards, I ensure that your sites work on all compliant browsers and that the sites will continue to work even as the browsers change. The site will be more accessible to the minority of users that might normally have problems.

Well then, is it worthwhile to build your business website to work well for these visitors? Absolutely, all visitors benefit from the decreased load times, search engines benefit from well structured and correctly formatted code, and site owners/administrators benefit from the ease of maintenance, which increases the lifespan of your website and decreases the long-term cost to your business.

One thing many other developers still over look today is the fact - that Search engines today punish badly written content and code!

Search Engine Optimization (SEO) The Current State of SEO

Let us take a moment to explain the current state of SEO as there is a lot of bad information out there, and the methods have changed in the past few years. When Google about it really refined the way search engines evaluated and ranked websites. In the past, search engines relied on site owners to tell them what a site was about, but very unreliable site owners, local web design companies would give misleading information in attempt to grab your money, boost traffic, using keywords and phrases that might have little, to nothing to do with your website. Today all websites, business or personal are ranked according to how relevant its perceived to be based on the quantity and quality of outside links that point to that site. Tricks that businesses, site owners once used to try to artificially raise their page rank are now ignored or better yet punished.

Raising Your Page & Search Rank

In general, there are three major things that impact a webpage's search engine ranking... I’m not going to tell you them but…

"Search engines will regularly visit your site and record the content to use in their search process. How successfully they index this content is heavily dependent on how the page is coded. We semantically mark up all content we are provided with to make it as sensible and accessible to search engines as possible so the Quality of your Page and its Content is for the most part accessible to its optimal.  A site that skimped on content or content that is irrelevant is going to perform poorly in the rankings."

Many Bendigo SEO companies will advise clients to pack their writing with keywords, but personally I don’t recommend it, to be truthful many so called specialists barely know the true basics of SEO at all. Just write naturally, write for your visitors and relevance to your niche business market. SEO companies focus on increasing traffic, but the extra traffic is worthless if the content is non engaging thus putting off visitors.

Links on the other hand can be traded or purchased from other websites, even companies now exist to specialize in sharing links, but these are usually low quality links, which do not count heavily toward better page rank. Your site can even be blacklisted if you become associated with bad, dodgy, seedy link-sellers. If you want others to link to you then you must provide them with a quality website they will want to link to anyhow.